Air IT, a leading Managed Services Provider (MSP), has been named the first-ever Rewst Partner of the Year 2025. This recognition underscores Air IT’s commitment to driving intelligent automation for small and medium-sized enterprises (SMEs), and highlights a growing shift across the industry toward smarter, AI-powered IT operations.
Why Automation Is Essential for SME IT Teams
For SMEs, automation is no longer a luxury; it’s a necessity. As business demands grow and technology becomes more complex, SMEs often face the challenge of achieving more with fewer resources. Manual processes are time-consuming, error-prone, and inefficient—especially for lean IT teams.
According to Peter Pendlebury, Chief Automation and AI Officer at Air IT:
“Automation isn’t just for enterprise IT teams with deep pockets anymore. SMEs stand to gain the most from it. By automating repetitive, time-consuming tasks, IT teams can deliver consistent outcomes faster, with higher reliability and improved user satisfaction.”
Air IT and Rewst: A Powerful Partnership Driving Innovation
The award win marks a significant milestone for Air IT, but the bigger story lies in why automation matters for SMEs. Efficiency, scalability, and cost control have become non-negotiable. Through their work with Rewst’s leading Robotic Process Automation (RPA) platform, Air IT delivers exactly that.
From automated ticket triage to user onboarding/offboarding, proactive compliance workflows, and self-service IT portals, Air IT’s custom automations eliminate manual bottlenecks—without requiring SMEs to build large internal development teams.
”"Automation isn’t just for enterprise IT teams with deep pockets anymore."
Peter PendleburyChief Automation and AI Officer at Air IT
Real-World Impact: SME IT Automation
The benefits of SME IT automation are tangible and immediate:
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Faster onboarding of users and devices
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Reduced ticket resolution times
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Always-on, policy-aligned compliance
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Fewer human errors and repetitive tasks
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Improved end-user satisfaction
“Air IT is setting the standard for what’s possible with self-service automation,” said Charlie Tomeo, CRO at Rewst. “They’ve empowered more than 800 clients to embrace automation and AI in ways that directly improve service delivery and business performance.”
Future-Proofing SME IT: Why It Matters Now
Air IT continues to invest in transformational technologies like automation and AI to ensure their clients stay resilient and competitive. Whether SMEs are facing hybrid work challenges, rising cybersecurity threats, or constrained IT budgets, automation provides a scalable and cost-effective solution.
“Smart automation allows SMEs to scale without scaling costs,” Pendlebury added. “The businesses that thrive over the next five years will be those that empower their people to focus on human-centred work while letting automation handle the rest.”
Key Takeaway
Automation is no longer a future aspiration for SMEs—it’s a strategic imperative. With visionary platforms like Rewst and trusted partners like Air IT, SME IT automation is delivering measurable value today.
