As part of our plan to better support members and the wider Borders business community, today we scored a hat-trick of launches with the unveiling of our new brand, the publishing of our ambitious strategy, and the go-live of our redeveloped website.
Giving the organisation a clear sense of purpose and direction was considered essential by the Board of Directors, and our chief executive, Emily McGowan, proudly launched the strategy today to deliver this. Emily said: “Placing our members, the wider business community, and our stakeholders at the centre of what we do was a crucial step in developing our Strategy 2021-2024. As a small business ourselves, we had to be sure we identified where we could add value so we have responded to the feedback we received in this regard. There continue to be challenges for businesses, but there are considerable opportunities too; through our services and focus on five themes, we will be able to provide support where it is most impactful.”
The Scottish Borders Chamber of Commerce launched in 2004 and the Board of Directors agreed it was time to give the organisation a new, more contemporary look. Local marketing agency, McGowan Marketing, delivered the project as part of their wider remit of managing our day to day operations. The new brand, which places the Chamber at the centre, with four circles depicting the continuous support provided via four service areas, was selected following extensive engagement with members and other stakeholders.
Chair, Lee-Anne Gillie said: “It’s a really exciting time for the Chamber to launch the new website, new branding, and the strategy, at a time when the country is starting to open-up and life feels like we are returning to normal. We want to show our members that we are here to support, but I think most importantly, for members to know, it is your Chamber and we are here to listen and action what you need and want.”
After successfully making an application to Digital Development Loan, we redeveloped the website to now offer online joining and account management. The website also provides a host of members’ functionality, aimed at supporting business development, including a jobs board, a member offer area and an events calendar. These aspects of the website can be view by any visitor to the site. In addition, members can submit business news and case studies for inclusion in the Chamber’s electronic publications, and post directly onto the Chamber’s social media channels, once a day (following approval).
Lee-Anne continued: “It has been a real pleasure working with the Board over the last few months on these individual projects, but in particular, it’s Emily’s drive, enthusiasm, and determination which has led us to this position and the culmination of all three being launched at the same time.”